What Is Your Michigan Campground or Resort Really Worth?
- Ken Weaver -traversenorth
- 1 day ago
- 3 min read
Presented by Ken Weaver – Berkshire Hathaway HomeServices Michigan📞 231-668-6303📧 TraverseNorth@gmail.com or visit www.TraverseNorth.com or www.Northernmichiganoutdoors.com
If you own a campground, cabin resort, RV park, lodge, marina, or waterfront resort in Michigan, you’ve probably asked yourself:
“What is my property actually worth in today’s market?”
The honest answer:It’s not a simple formula — and it’s definitely not something an online calculator can tell you.
Recreational and hospitality properties are unique. Their value goes far beyond basic income numbers, and that’s why a true market valuation requires experience, local knowledge, and an understanding of what buyers are really paying for.
How We Value Michigan Campgrounds & Resorts
Most valuations focus only on business income. We go much deeper.
A professional valuation looks at the full picture, including five key value drivers:
1. Land & Real Estate Value
The underlying land often represents a significant portion of a property’s value — especially when it includes:
Waterfront or river frontage
Large acreage
Development or expansion potential
Favorable zoning or limited zoning restrictions
In many cases, the real estate alone can justify a large portion of the asking price.
2. Business Performance
We analyze:
Actual income and expenses
Seasonality and booking trends
Stability and growth potential
Operational efficiency
Not just surface numbers — but how the business truly performs.
3. Location
Location matters more than almost anything else.Northern Michigan demand, proximity to tourism destinations, river or lake access, and regional travel trends all directly impact value.
4. Lifestyle Value
Owning a campground or resort isn’t just an investment — it’s a lifestyle.
Buyers pay for:
Freedom and flexibility
Living where others vacation
Family legacy opportunities
Quality of life
This “lifestyle premium” is real — and it must be priced correctly.
5. Future Upside & Appreciation
We also evaluate what’s possible, not just what exists today:
Expansion potential
Unused or underdeveloped land
Rezoning opportunities
Modernization and revenue growth
Long-term appreciation
Future upside can significantly influence market value.
Why Online Valuation Tools Don’t Work
Campgrounds and resorts are not cookie-cutter properties.No two operations are alike.
Online tools can’t accurately account for:
Waterfront value
Zoning flexibility
Expansion opportunities
Seasonal demand
Lifestyle appeal
Tourism trends
Local and regional buyer demand
A real valuation requires boots-on-the-ground knowledge and buyer insight — not algorithms.
Who We Work With
We specialize in recreational and hospitality properties across Northern Michigan and statewide, including:
Campgrounds
RV parks
Cabin resorts
Waterfront resorts
Lodges
Marinas
Outdoor recreation businesses
These properties require specialized marketing and valuation expertise — and that’s exactly what we focus on.
About Ken Weaver
My name is Ken Weaver, and I specialize in selling Michigan’s most unique recreational and hospitality properties.
I don’t just list properties —I position them to attract serious buyers who understand:
✔ Land value✔ Business potential✔ Lifestyle benefits✔ Long-term appreciation
That’s how properties sell correctly — and at their true market value.
Curious What Your Property Is Worth?
If you’re thinking about:
Selling now or in the future
Estate planning
Partner buyouts
Expansion
Or simply want a realistic market value
I’d be happy to provide a confidential, professional valuation.
There’s no obligation — just accurate information.
Request Your Market Valuation
To get started, simply reach out with:
Property location
Type of operation (campground, resort, RV park, etc.)
Approximate size
Waterfront or river access (if applicable)
Any known income history
All inquiries are completely confidential. Whether you’re selling soon or just planning ahead, feel free to reach out anytime.
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